YOUR FAITH-BASED MONEY EXPERT FOR EVERY SEASON
I help high-earning women and retirement-minded professionals create more control, liquidity, and tax-aware retirement income through education, faith-rooted guidance, and practical wealth-building strategy.
Nationally Licensed in 20+ States •
Speaker + Podcast Guest •
#1 Best-Selling Author •
Co-Founder, Financially Awakened •
Nationally Licensed in 20+ States • Speaker + Podcast Guest • #1 Best-Selling Author • Co-Founder, Financially Awakened •
You’ve done the “responsible” things, worked hard, saved, and tried to make smart decisions. But now you’re asking better questions:
“How do I reduce my tax exposure as I get closer to retirement?”
“How do I create accessible cash for life’s emergencies without wrecking my long-term plan?”
“How do I build a retirement plan that still works if the market is volatile?”
“What does a strategy look like that’s faith-rooted and still financially sophisticated?”
If you’re in your late 40s and beyond, thinking seriously about retirement, taxes, long-term care, and legacy, you’re in the right place.
Welcome to a different kind of retirement conversation.
Most people are taught to “save for retirement.”
Far fewer are taught how to plan around:
taxes
access to capital
long-term care realities
debt payoff strategy
income stability
legacy planning
My work helps you look beyond accumulation alone and build a strategy that supports:
tax-aware retirement income
access to capital when the inevitable happens
protection from disruption
intentional planning rooted in stewardship
peace, generosity, and a truly faith-based approach to wealth management, freedom from debt, and more
WORK WITH ME
Infinite Banking + Cash Value Life Insurance Strategy
A permanent cash value life insurance strategy can provide a death benefit and build tax-advantaged cash value you can access during your lifetime. I help you understand and structure a policy that supports real-life goals—like building liquidity, reducing tax exposure, paying off debt faster, and creating more control in retirement.
Retirement Income + Long-Term Care Planning
If you want a more stable, pension-like income stream—especially when long-term care is a concern—we’ll evaluate whether an income annuity or similar solution fits your needs and timeline. The goal is to increase security and reduce uncertainty as you age.
Debt Elimination
Strategy
Debt steals options. When it makes sense, we design a strategy that helps you eliminate debt faster while still building wealth—so you’re not forced to choose between “paying things off” and “planning for the future.”
Let’s talk about infinite banking.
Infinite Banking is a wealth strategy that uses a properly structured cash value life insurance policy to help you build a pool of tax-advantaged, accessible cash you can use while you’re alive, without relying solely on market timing or retirement account restrictions.
For women in the pre-retirement and retirement season, it can provide something many traditional plans don’t: control and flexibility. You’re building cash value that can be accessed for unexpected expenses, opportunity purchases, or bridging income gaps—while also supporting long-term goals like reducing debt faster, creating more predictable retirement options, and protecting the people you love with a permanent death benefit.
In short: it’s a way to create your own “personal bank” so your retirement plan isn’t forced to carry every financial emergency on its back.
CASE
STUDIES
Retired federal employee + large pre-tax account → stability + long-term care planning
She had significant retirement assets but limited deductions and concerns about market volatility and long-term care costs. We prioritized a more stable income approach designed to support quality-of-life and care planning over the next decades.
-M. age 64
Widow + tax-free benefit → retirement income + real estate cash flow plan
After receiving a tax-free life insurance benefit, she invested it in taxable accounts without understanding the tax impact. We repositioned her strategy to create:
a pension-like income stream for later retirement,
a cash value solution to eliminate debt faster and fund a home remodel, and
a second “bank” designed to build liquidity she can leverage toward future real estate goals.
-D. age 56
Federal employee + steady income → “second pension” + accelerated mortgage payoff
She wanted to strengthen retirement income and pay off her home sooner. We structured a plan to create a second pension-like income stream and used a cash value strategy to accelerate the payoff timeline—building more freedom and flexibility heading into retirement.
-E. age 62
A Few Happy Clients
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I did not believe I would EVER pay off my student loans. Now I'll be COMPLETELY debt free before I retire. Lisa helped me use my infinite bank to do it! Wow!
— L. Page, NC
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We were out of money, having sold our house and depleted all of our savings. Lisa's very first question was: "does your life insurance have a critical illness rider?" I didn't know what that was, but I followed her advice and we got access to $500,000 for my husband's cancer treatment! Thank you Lisa!
— C. Callahan, IN
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Lisa taught me how to use my infinite bank to manage emergencies so I could keep my cash liquid. EASY!
— S. O’Brian, VA
Invite Lisa to Speak
Lisa Y. Jones is available for keynotes, workshops, panels, podcasts, churches, women’s conferences, and organizations.
Popular topics include:
Wealth for every season: faith-rooted stewardship + strategy
Infinite Banking
Retirement income planning for women in midlife and beyond
Long-term care realities + planning with peace of mind
Building liquidity and confidence without financial burnout
Your Faith Based Money Expert Blog
About Lisa Y. Jones
Lisa Y. Jones is a faith-rooted wealth strategist, speaker, and the #1 best-selling author of Financial Seasons. She’s known for making complex financial topics feel simple, grounded, and doable, especially for women in the pre-retirement and retirement season who want more than a “hope it works out” plan.
After paying off $300,000 in debt in five years with her husband Keith, Lisa knows that lasting financial freedom is about so much more than numbers. It’s about freedom.
Today, she helps women build strategies that create more control, more flexibility, and more peace through tax-aware planning and cash value tools, including Infinite Banking and permanent life insurance solutions designed to support real-life goals like retirement income, emergency preparedness, and debt elimination.
Lisa’s work is rooted in faith-based principles of stewardship, generosity, and wisdom. Whether she’s speaking on stage, teaching in a community, or working one-on-one, her mission is the same: to help you fund the life you’re looking forward to without confusion, shame, or financial burnout.
Lisa is also the co-founder of Financially Awakened.
Ready for a plan that feels steady?
If you want a custom strategy built around your season, your goals, and your values, let’s talk.